Mountain Dew Flavors: A Journey Through Time

As the summer sun beats down, many of us crave a refreshing drink to quench our thirst. For Mountain Dew fans, there's no better way to enjoy their favorite soda than trying out new and exciting flavors. In this article, we'll take you on a journey through time, exploring the history and development of one of Mountain Dew's most beloved flavors - Purple Thunder.

A Brief History

Purple Thunder was first announced in December 2021 when PepsiCo filed a trademark for the name 'MTN DEW PURPLE THUNDER.' The flavor was initially certified kosher by the Kashruth Council of Canada, revealing that it would have a Blackberry Plum taste. In November 2022, high-res renders of the bottle design were found on Smartlabel, confirming the flavor profile and hinting at its potential exclusivity with Circle K.

Exclusive to Circle K

As it turned out, Purple Thunder was indeed an exclusive flavor for Circle K stores in the United States, sold in 20-ounce bottles and available through their Polar Pop soda fountain format. The flavor quickly gained popularity among Mountain Dew fans, who appreciated its unique Berry Plum taste.

Thunderversary Tour

To celebrate its first anniversary, Circle K launched a Thunderversary Tour across 33 cities, offering Purple Thunder-themed gear and activities to attendees. This tour was a huge success, with many fans showing their love for the new flavor through social media posts and reviews.

Availability and Expansion

Initially, Purple Thunder was only available at Circle K locations in the United States, but plans were announced in March 2024 to expand its distribution to Kroger stores across the country. This move marked a significant milestone for Mountain Dew fans who had been eagerly awaiting the flavor's wider availability.

Purple Thunder has become a beloved addition to the Mountain Dew family, offering a unique and refreshing twist on traditional soda flavors. From its humble beginnings as an exclusive Circle K flavor to its current expansion plans, Purple Thunder has captured the hearts of many soda enthusiasts around the world. Whether you're a fan of Berry Plum or just looking to try something new, Purple Thunder is definitely worth a taste.

Mountain dew flavors